5 Tips for Growing Your Reach on Youtube Shorts

5 Tips for Growing Your Reach on Youtube Shorts

Are you tired of trying to grow your reach on Youtube and not seeing any improvement? Well, have you heard about Youtube Shorts? This new feature allows users to create short, vertical videos that appear on the Youtube homepage for viewers to easily discover. With over 6.5 billion views per day, it’s no wonder more and more creators are taking advantage of this feature. But how do you stand out among the crowd? In this blog post, we’ll give you five tips for growing your reach on Youtube Shorts so that you can finally see some traction in your content!

Optimize your thumbnail image

The thumbnail image is the first thing viewers see when scrolling through Youtube Shorts. Therefore, it’s crucial that you optimize this image to grab their attention and entice them to watch your video.

Firstly, make sure your thumbnail is of high quality and visually appealing. It should be clear, bright, and easy to read. Avoid using blurry or low-resolution images as they can turn off potential viewers.

Secondly, choose a thumbnail that accurately represents what your video is about. Misleading thumbnails may attract clicks but will ultimately lead to disappointment for the viewer and negative feedback for you.

Thirdly, consider adding relevant text or captions on your thumbnail. This can help provide context for what the video is about and encourage viewers to click play.

Keep in mind that Youtube Shorts automatically generates a random frame from your video as the default thumbnail option. Be sure to select a custom thumbnail instead so that you have control over how your content appears on users’ feeds.

By optimizing your thumbnail image correctly with these tips in mind, you’ll increase the chances of attracting more views and growing your reach on Youtube Shorts!

Write an engaging title

The title of your Youtube Shorts video is the first thing that viewers will see, so it’s important to make it engaging and attention-grabbing. A strong title can make all the difference in whether or not someone clicks on your video.

One way to create a compelling title is by using descriptive language that accurately represents what your video is about. For example, if you’re sharing a recipe for a vegan lasagna, instead of simply titling the video “Vegan Lasagna,” try something like “Mouth-Watering Vegan Lasagna Recipe with a Surprising Twist.”

Another approach is to use numbers or lists in your title, as this tends to draw people in. Consider titles like “5 Easy DIY Home Decor Ideas” or “10 Tips for Healthy Eating on a Budget.”

Additionally, be sure to keep your target audience in mind when crafting your titles. If you’re targeting teenagers, consider using trendy slang or pop culture references in your titles. On the other hand, if you’re targeting professionals, opt for more straightforward and informative titles.

Remember: Your title should accurately represent what viewers can expect from watching your Youtube Shorts video while also enticing them enough to click play!

Use descriptive tags

One of the key elements to growing your reach on YouTube Shorts is by using descriptive tags. These tags help categorize and classify your content, making it easier for viewers to find relevant videos based on their interests.

When choosing tags, it’s important to use words that accurately describe the content in your video. For example, if you’re creating a Short about baking cookies, some appropriate tags could include “baking”, “desserts”, “recipes” and “cooking”.

Additionally, consider using long-tail keywords as part of your tag strategy. Long-tail keywords are longer phrases with lower search volumes but higher relevancy. By incorporating these into your tag list, you can attract more targeted views from users who are genuinely interested in what you have to offer.

Don’t limit yourself when selecting tags either; try experimenting with different variations and combinations until you find the ones that work best for each particular video. An excellent way to discover new ideas is by analyzing popular channels within your niche and seeing which terms they’re frequently utilizing.

Remember not to overstuff or spam irrelevant keywords into your tag list as this may lead to penalties from YouTube’s algorithm or worse yet – alienate potential viewers!

Shoot vertically

One of the key features that sets Youtube Shorts apart from traditional YouTube videos is its vertical format. Shooting vertically may not be something you’re used to, but it’s essential for making engaging and visually appealing Shorts.

First off, why shoot vertically? Most people tend to hold their phones in a vertical position when scrolling through social media feeds. This means that your video will fill up more screen real estate if it’s shot vertically rather than horizontally.

When shooting your Short, make sure to pay attention to framing. Vertical framing can be tricky as you’ll need to adjust your camera angle accordingly. Try holding the camera at eye level or slightly above for best results.

It’s also important to consider lighting and sound when filming a Short vertically. Make sure there’s enough light on your subject so they don’t appear too dark or shadowy on screen. For audio, consider using an external microphone or recording in a quiet environment without too much background noise.

Don’t forget about editing! You can add text overlays or graphics that fit seamlessly into the vertical format of Youtube Shorts. Experiment with different editing techniques to see what works best for your content.

Shooting vertically takes some getting used to but it can really elevate the look and feel of your Youtube Shorts.

Keep it under 60 seconds

Keeping your Youtube Shorts under 60 seconds is crucial to growing your reach on the platform. With shorter attention spans and an oversaturated market, viewers are more likely to click away from longer videos. Here are some tips for keeping your Shorts brief:

Firstly, plan ahead and know what you want to convey in your video. This will help you stay focused and avoid rambling or unnecessary content that can cause boredom.

Secondly, use concise language when speaking or adding text on screen. Avoid using filler words such as “um” or “like”, which can take up valuable time.

Thirdly, edit ruthlessly! Cut out any parts of the video that don’t add value or interest to the viewer. Keep transitions short and snappy.

Remember that quality over quantity is key when it comes to Youtube Shorts. A well-crafted 30-second video can be much more impactful than a poorly executed 2-minute clip.

By following these guidelines, you’ll have a better chance of capturing and retaining viewers’ attention with your Youtube Shorts while also increasing engagement on the platform.

Utilize other social media platforms

Utilize other social media platforms to grow your reach on YouTube Shorts. One of the best ways to spread the word about your content is by sharing it across multiple platforms. Share a teaser or snippet of your short on Facebook, Instagram, Twitter, and any other social media platform you’re active on. This will help drive traffic back to your YouTube channel.

When using other social media platforms, make sure you tailor your content for each specific platform. For example, if you are sharing a clip from a longer video on Instagram Stories, make sure it’s in portrait mode and under 15 seconds long.

Another strategy is to collaborate with influencers or creators who have large followings on different social media sites. Connect with them through their DMs or email and propose that you create some shorts together that can be shared across both accounts.

Consider running paid advertising campaigns across different channels such as Facebook Ads or Google AdWords targeting audiences interested in similar topics as yours. Remember that every little bit helps when trying to increase visibility online!


Growing your reach on Youtube Shorts is all about optimizing your content to be visually appealing and easily discoverable. By following these five tips of optimizing thumbnail image, writing an engaging title, using descriptive tags, shooting vertically and keeping it under 60 seconds, you’ll be able to create videos that stand out from the rest.

Additionally, utilizing other social media platforms like Instagram and TikTok can help drive traffic back to your Youtube Shorts page. With the right strategy in place, you can quickly increase views and subscribers on this new platform.

Remember: Youtube Shorts is still a relatively new feature with huge potential for growth. By implementing these tips into your video creation process today, you’ll be ahead of the curve when it comes to maximizing exposure on this exciting platform!


Leave a Reply

Your email address will not be published. Required fields are marked *